{"id":947,"date":"2025-03-17T13:00:42","date_gmt":"2025-03-17T12:00:42","guid":{"rendered":"https:\/\/outrun.agency\/clients\/MCEA\/?post_type=videos&#038;p=947"},"modified":"2025-08-14T08:35:56","modified_gmt":"2025-08-14T06:35:56","slug":"meulles-14","status":"publish","type":"videos","link":"https:\/\/outrun.agency\/clients\/MCEA\/videos\/meulles-14\/","title":{"rendered":"Meulles (14)"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00c9picerie participative : Lien social et commerce de proximit\u00e9\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MDOqFIW1sl0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Faire vivre une \u00e9picerie participative dans une petite commune : l\u2019exemple de Meulles (Livarot-Pays d\u2019Auge)<\/strong><\/p>\n\n\n\n<p><br>Comment faire vivre une \u00e9picerie de proximit\u00e9 dans une commune rurale de 353 habitants comme Meulles, situ\u00e9e entre Lisieux et L\u2019Aigle, au sein de la communaut\u00e9 de communes de Livarot-Pays d\u2019Auge et de l\u2019agglom\u00e9ration Lisieux Normandie ?<br>Quand les volumes de vente sont trop faibles pour financer un salaire, il faut repenser le mod\u00e8le \u00e9conomique et social du commerce local.<\/p>\n\n\n\n<p>C\u2019est tout l\u2019enjeu de l\u2019\u00e9picerie participative de Meulles, inaugur\u00e9e en mai 2024, qui alimente aujourd\u2019hui 90 foyers. Cette initiative locale r\u00e9pond \u00e0 plusieurs besoins essentiels :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er un lieu de vie et de lien social o\u00f9 les habitants se retrouvent et font connaissance.<\/li>\n\n\n\n<li>Faciliter l\u2019acc\u00e8s aux courses pour les personnes \u00e2g\u00e9es ou sans moyen de transport.<\/li>\n\n\n\n<li>Favoriser la transition \u00e9cologique par une consommation locale et responsable.<\/li>\n<\/ul>\n\n\n\n<p><br><strong>Qu\u2019est-ce qu\u2019une \u00e9picerie participative ?<br><\/strong>Une \u00e9picerie participative est un commerce g\u00e9r\u00e9 collectivement par ses adh\u00e9rents. Chacun donne un peu de son temps pour faire fonctionner le lieu : tenir la caisse, g\u00e9rer les stocks, organiser les commandes\u2026 Ce mod\u00e8le permet de r\u00e9duire les co\u00fbts de fonctionnement tout en renfor\u00e7ant le tissu social local.<\/p>\n\n\n\n<p><strong>Comment \u00e7a marche ?<br><\/strong>Les habitants deviennent membres de l\u2019\u00e9picerie, participent \u00e0 son fonctionnement et b\u00e9n\u00e9ficient de produits s\u00e9lectionn\u00e9s collectivement, souvent locaux, bio ou en circuit court. L\u2019engagement de chacun permet de maintenir un commerce de proximit\u00e9 viable, m\u00eame dans les petites communes.<\/p>\n\n\n\n<p><strong>Qui peut m\u2019aider \u00e0 lancer une \u00e9picerie participative ?<br><\/strong>Des r\u00e9seaux associatifs, des collectivit\u00e9s locales, ou des plateformes sp\u00e9cialis\u00e9es peuvent accompagner les porteurs de projet. Le t\u00e9moignage de Guillaume Anne, maire d\u00e9l\u00e9gu\u00e9 de Meulles, illustre les \u00e9tapes cl\u00e9s de la cr\u00e9ation de l\u2019\u00e9picerie et les moyens mis en \u0153uvre pour assurer sa p\u00e9rennit\u00e9. <\/p>\n","protected":false},"featured_media":958,"template":"","class_list":["post-947","videos","type-videos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meulles (14) - Ma Commune En Action - Preprod Meulles<\/title>\n<meta name=\"description\" content=\"Faire vivre une \u00e9picerie participative dans une petite commune : l\u2019exemple de Meulles (Livarot-Pays d\u2019Auge).\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meulles (14) - 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